What are
Google Ads?

Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits.

What are Google Ads?

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pays per click or per impression (CPM) on an ad.

Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. This means your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps. This way, you reach your target audience when it makes sense for them to come across your ad.

Is Google Ads a good fit for my business?

Is your product offering easily sellable online? Is it virtual software? Is it a product that sells better with photos?

While the Google Ads platform seems like the place that everyone needs to be, there are countless other outlets for selling: Facebook, Instagram, Bing, Twitter, LinkedIn, and more.

If your product is tough to sell without images, consider a platform like Instagram or Facebook Ads.

How do Google Ads work?

Google Ads displays your ad to potential leads or customers who are interested in your product or service. Advertisers bid on search terms or keywords, and the winners of that bid are placed at the top of search results pages, on YouTube videos, or on relevant websites, depending on the type of ad campaign selected.